Including an unsubscribe link in your emails is good practice and essential for maintaining compliance with email regulations like CAN-SPAM. Fortunately, adding an unsubscribe link in Interceptly is straightforward and takes just a few clicks.
Step-by-Step Guide:
Open Your Campaign
Navigate to the Campaigns tab and open the campaign where you want to add the unsubscribe link.
Go to the Email Step
Click on the email step in your campaign workflow where you want to include the unsubscribe link.
Turn On the Unsubscribe Option
Look for the Unsubscribe Link toggle switch in the email settings panel and enable it.
Save the Step
Click Save to apply your changes.
💡 The unsubscribe button will not appear in the email preview, but it will be included in the final email sent to your recipients.
What Happens When Recipients Unsubscribe
Once the unsubscribe link is enabled and a recipient clicks it, the following occurs:
The prospect is moved to Pending status with the reason "Profile unsubscribed from emails".
This status change only happens if the next step in your campaign is also a Send Email step.
If the next step is not a Send Email step, your campaign continues normally.
Unsubscribe Scope and Behavior
When a prospect unsubscribes, they are excluded from all Send Email steps across your campaigns, regardless of which email address is used to contact them.
🚨 Important: Once a prospect unsubscribes, they will no longer receive any of your emails, even if they are added to future campaigns.
Multi-Prospect Edge Case
If two different prospects share the same email address (via different social profiles or manual entry), unsubscribing one does not unsubscribe the other. Each prospect is treated independently.
Unsubscribe Clicks and Metrics
When recipients click the unsubscribe link, those actions are not counted as regular link clicks in your campaign metrics. This ensures your campaign data remains accurate and reflects only genuine user engagement.
Currently, there is no separate metric or dedicated report showing the total number of unsubscribes from your email campaigns. This capability may be added in future updates.
FAQs
Q: Why doesn't the unsubscribe button appear in my email preview?
A: The unsubscribe button is added automatically to the final email sent to recipients and will not show in the editor preview. This is normal behavior.
Q: What happens to a prospect when they click unsubscribe?
A: The prospect is moved to Pending status with the reason "Profile unsubscribed from emails" if the next campaign step is Send Email. If the next step is not Send Email, the campaign continues normally.
Q: Can an unsubscribed prospect receive emails from other campaigns?
A: No. Once a prospect unsubscribes, they are excluded from all Send Email steps across all campaigns.
Q: If two prospects share the same email address, does unsubscribing one affect the other?
A: No. Each prospect is treated independently. Unsubscribing one prospect does not unsubscribe the other, even if they share an email address.
Q: Do unsubscribe clicks count toward my campaign metrics?
A: No. Unsubscribe link clicks are not counted as regular link clicks in your campaign metrics.
🚀 Success! Your unsubscribe link is now set up and working. Recipients can easily opt out of future communications while respecting email regulations.