What Fallbacks Are
A fallback is a default value the system inserts when the original placeholder is blank. This helps you avoid awkward gaps or incomplete sentences in your outreach.
How Fallbacks Work
The syntax looks like this:
{placeholder:fallback_value}placeholder = the main field the system will try to insert.
fallback_value = the backup text that will show if the main field is missing.
Examples
Greeting by name
Hi {first_name:there}!
If the system finds a first name: → Hi Anna!
If it doesn’t: → Hi there!
Company name
I noticed {company_name:your company} has been expanding recently.
With company name: → I noticed Acme Corp has been expanding recently.
Without company name: → I noticed your company has been expanding recently.
🎓 Note: Fallbacks only work inside placeholders (not related to Spintax). And you can use another placeholder as the fallback.
Where You Can Use Fallbacks
Fallbacks are supported in all campaign steps where placeholders are available:
Connection Requests
Emails
InMails
Messages
SMS (temporarily unavailable)
Tips for Using Fallbacks
Pick fallback values that feel natural and friendly.
Match your fallback tone to the message so it always reads smoothly.
🚀 Success! With fallbacks, your outreach always sounds human, never robotic.