What Placeholders Are
Placeholders are dynamic tags. They insert data into your message when it is sent.
Common data includes:
Prospect name.
Company name.
Job title.
Sender name.
🎓 Note: Using placeholders means that you do not need to personalize each message manually.
Example of Placeholders in Use
Instead of writing:
Hi John, I noticed you’ve been at Acme Corp for 5 years.
Write:
Hi {first_name}, I noticed you’ve been with {company_name} for {years_in_company} years.
Interceptly fills in the correct values for each prospect.
Where Placeholders Can Be Used
You can use placeholders in any campaign step that includes text:
Send Connection Request.
Send Email, subject, and body.
Send InMail.
Send Message.
Send SMS, currently unavailable.
How to Insert Placeholders
Open a campaign step with a text field.
Type your message.
Select the placeholder icon on the left side of the text panel.
Select a placeholder from the list.
Confirm that the placeholder appears where your cursor is.
💡Tip: You can also type placeholders manually if you know the format.
Available Placeholders
Personal placeholders
Placeholder | Description |
full_name | Prospect’s full name. |
first_name | Prospect’s first name. |
last_name | Prospect’s last name. |
total_years_in_career | Total years in their career. |
total_career_positions_count | Total number of roles held. |
occupation | Current job title. |
college_name | Educational institution attended. |
account_first_name | First name on your connected Interceptly account. |
account_last_name | Last name on your connected Interceptly account. |
account_full_name | Full name on your connected Interceptly account. |
Company and Location Placeholders
Placeholder | Description |
location | Prospect location, city or country. |
company_name | Current company name. |
years_in_company | Years at the current company. |
Best Practices
Use fallbacks
Some placeholders may not have data. Use fallbacks to keep messages natural.
Example:
Hi {first_name:there}!
If the first name is missing, the message shows:
Hi there!
💡 More Info? Learn about Placeholder Fallbacks here.
FAQs
Q: What happens if a placeholder has no data?
A: If no fallback is set, the field may appear blank in the message.
Q: Can I use fallbacks with any placeholder?
A: Yes. You can add a fallback to any placeholder.
Q: Can placeholders be used in email subjects?
A: Yes. Placeholders work in both the email subject and body.
🚀 Success! If you need help choosing the right placeholder or testing your message, feel free to contact Interceptly Support.