LeadIntercept™ is Interceptly's intent data tool. It identifies when someone who matches your client's Ideal Customer Profile (ICP) starts a new professional social relationship with one of your client's tracked competitors. Those moments are captured as signals, live, in-market intent events that indicate a prospect is actively evaluating options in the category. The result is a pipeline built on timing and intent, not cold search lists.
This article explains how LeadIntercept™ works, what data it provides, how to use the LeadIntercept™ portal, and what to expect during setup.
How LeadIntercept™ Identifies Prospects
LeadIntercept™ monitors your client's chosen competitor companies. When a person matching the agreed ICP starts a new professional social relationship with a key person at one of those competitors, LeadIntercept™ captures it as a signal.
This matters because that moment, when a potential buyer is actively building a new relationship with a competitor, is one of the strongest indicators that they are open to a conversation in the category. Rather than reaching prospects cold, you reach them at the point of active engagement.
💡 On performance: Campaigns built on LeadIntercept™ signals consistently outperform campaigns built on standard search lists. Across multiple campaigns, we see up to 100% improvement in key outbound performance metrics. The 46% average LinkedIn connection rate on intent-targeted campaigns compares to around 25% on search-only lists.
Signals vs. Leads
LeadIntercept™ separates signals from leads so you stay in control of what enters your client's campaigns.
A signal is a new intent event. It captures a prospect who has initiated a new professional relationship with a competitor and is ready for your review. It is not yet in any campaign.
A lead is a signal that has been added to a campaign, either manually or automatically as part of your workflow. Once added, the contact enters the chosen outreach sequence.
In short: signal = new intent to review. Lead = signal added to a live campaign.
What Data Each Signal Includes
Every LeadIntercept™ signal is enriched with the following data points, where available:
Full name of the prospect.
Job title and seniority level.
Company name and company size.
Industry.
Personal LinkedIn URL.
Company LinkedIn URL.
Email address.
Phone number (where available).
The competitor company they engaged with.
Competitor industry and company LinkedIn URL.
Date the signal was generated.
💡 Email and phone availability: Email addresses and phone numbers are included where our enrichment database has a verified record. Not every signal will include both. Signals without an email address can still be used for LinkedIn-only campaign steps.
The LeadIntercept™ Portal
All signals are delivered to the LeadIntercept™ portal, which is where you review and manage data before it enters your client's campaigns.
Reviewing Signals
Signals appear in the portal as they are generated. You can review each one, check the enriched data, and decide whether to add it to a campaign or exclude it. This gives you full control over data quality before any contact is reached.
Syncing to Campaigns
From the portal, you can sync signals directly into your client's active campaigns in Interceptly. Syncing can be done manually on a signal-by-signal basis or as part of an automated workflow, depending on how you have set up the campaign.
Your LeadIntercept™ Account
LeadIntercept™ access is based on your subscription tier. Your LeadIntercept™ portal account gives you full access to signals and data across your client accounts. Contact your support team to confirm the access included in your specific subscription or to discuss adding LeadIntercept™ to your package.
LeadIntercept™ Pricing for Partners
LeadIntercept™ operates on a tiered pricing model to support partners at different scales.
Partner License Fee: $295/month
Covers unlimited client implementations and setup
Includes competitor tracking setup and portal access activation
Supports approximately 14-21 business days for onboarding and validation per client
Competitor Tracking: <25 Profiles
$60 per tracking profile per month
Simple monthly pricing as you scale
Includes weekly enriched reports
Real-time buyer intent data
Verified contact information
Competitor Tracking: 25+ Profiles
$50 per tracking profile per month
Save 15% compared to smaller volumes
Includes weekly enriched reports
Real-time buyer intent data
Verified contact information
Additional competitors can be added to any package at any time. Contact your Success Manager for implementation details and to discuss which tier aligns with your client base.
ICP Targeting and Competitor Selection
LeadIntercept™ applies ICP filters so that only relevant signals reach the portal. Targeting is agreed during onboarding and applied as standard.
ICP Filters
Company size: Filters by headcount band, such as SMB, mid-market, or enterprise.
Country: Aligns signals with the client's sales territories and geographic focus.
Additional filters can be discussed with your support team during onboarding.
Competitor Selection
LeadIntercept™ works best with competitors that generate consistent activity. During onboarding, Interceptly's team validates the competitor list before tracking begins. Good competitors for tracking typically:
Have 20 or more LinkedIn profiles under the company.
Show regular posting and engagement activity.
Have well-optimized profiles with photos and clearly defined roles.
The number of competitors included depends on the package:
Pipeline Builder Advanced: 10 competitor profiles included as standard.
Pipeline Builder Core: 4 competitor profiles included as standard.
Engage Intercept: 4 competitor profiles included as standard.
Additional competitors can be added to any package at any time. Contact your Success Manager for pricing. If your client wants to track a competitor that does not meet the activity criteria, discuss alternatives with your support team during onboarding.
💡 Choosing competitors: The best competitor choices are companies your client's ideal buyers are actively exploring, not necessarily the biggest names in the market. A highly active niche competitor will generate more useful signals than a large, quiet one.
How LeadIntercept™ Compares to Standard Intent Data
Most buyer intent data operates at the account level. It tells you that a company is "in market" based on indirect signals such as content views, ad clicks, or keyword searches. LeadIntercept™ works differently.
| Standard intent data | LeadIntercept™ |
Signal level | Account-level (company is "in market") | Prospect-level (named individual with active engagement) |
Signal basis | Indirect: content views, ad impressions, keyword searches | Direct: new professional relationship with a named competitor |
Output | Account list or "intent score" | Named, enriched contact ready for outreach |
Timing precision | Low , based on aggregated recent activity | High, tied to a specific, dated event |
Contact details included | Usually not, or limited | Yes, enriched with email, phone (where available), LinkedIn URLs |
Customer retention use | Rarely flagged | Existing clients who appear as signals can be identified early |
The practical result is that LeadIntercept™ signals give you a specific person, at a specific moment, through a channel where they are already active. That precision is what drives the performance difference.
Setup and Onboarding
LeadIntercept™ is set up during the client onboarding process. The steps are:
You complete the LeadIntercept™ application on behalf of your client, covering their ICP, target regions, and chosen competitors.
Interceptly's team validates and configures the tracking. Validation confirms that the chosen competitors meet the activity criteria needed to generate consistent signals.
Your Success Manager confirms the go-live date. Signals begin arriving in the portal from this date.
🚨 Important: LeadIntercept™ onboarding and validation can take 14 to 21 business days before the first signals are received. Build this into your client's expectations from the start. Signals do not appear immediately after the application is submitted.
FAQs
Q: What does a "new professional relationship" mean?
A: A new professional relationship means LeadIntercept™ has identified that a prospect matching your client's ICP has initiated a new professional social connection with a key person at one of your client's tracked competitors. This is a direct, real-time signal of engagement with that competitor, not an inferred or indirect interest score.
Q: How quickly do signals appear after setup?
A: Signals begin arriving after go-live, which is confirmed by your Success Manager following the validation period. Onboarding and validation take 14 to 21 business days. Once live, signals appear in the portal as they are generated, there is no fixed delivery schedule.
Q: Does LeadIntercept™ include email addresses for every signal?
A: Email addresses are included where a verified record exists in the enrichment database. Not every signal will include an email. Signals without email can still be used for LinkedIn-only campaign steps, and enrichment coverage improves over time as the database is updated.
Q: How many competitors can my client track?
A: The number of competitors included depends on the package. Pipeline Builder Advanced includes 10 competitor profiles as standard. Pipeline Builder Core and Engage Intercept each include 4 competitor profiles as standard. Additional competitors can be added to any package at any time. Contact your Success Manager to arrange this and confirm pricing.
Q: Can LeadIntercept™ flag existing clients appearing as signals?
A: Yes. If an existing client appears in your LeadIntercept™ signals, meaning they have started a new professional relationship with a competitor, you can use that as an early retention signal. This is an additional use case beyond new business prospecting.
Q: What happens if my client's chosen competitors are not a good fit for tracking?
A: Interceptly's team validates competitor choices during onboarding. If a chosen competitor does not meet the activity criteria needed to generate consistent signals, the team will flag this and recommend alternatives. This is why validation can take up to 14 business days.
Q: How many LeadIntercept™ user accounts do I get as a partner?
A: LeadIntercept™ access depends on your subscription tier. Contact your support team to confirm what is included in your package or to discuss adding LeadIntercept™ access.
🚀 Success! Once LeadIntercept™ is live, signals will appear in your portal continuously. Review them regularly, sync quality signals into your client's campaigns, and use the enriched data to time outreach at the moment of highest intent.