Interceptly supports multiple campaign types, so you can run anything from a simple outbound sequence to a more adaptive, logic-based flow.
Campaign Types Available
Interceptly campaign types range from simple to advanced, depending on the level of control and automation you need.
Most users have access to:
Simple campaigns.
Smart campaigns.
If you are on an AI package, you may also have access to:
Magic campaigns.
🎓 Note: Your available campaign types can depend on your plan and enabled features inside your workspace.
Simple Campaigns
Simple campaigns are linear sequences that run in the exact order you set.
Each prospect moves through each step one-by-one until they reply or the campaign ends.
What You Can Include in a Simple Campaign
A simple campaign can include multi-channel steps like:
LinkedIn connection requests.
LinkedIn messages.
InMails.
Videos.
Emails.
How Simple Campaigns Run
Each step runs when:
The previous step has completed.
The delay you set has passed.
You can set delays to control timing between steps and keep your outreach spaced out.
🎓 Note: Simple campaigns are best when you want a consistent process that is easy to set up and repeat.
Smart Campaigns
Smart campaigns adapt based on what the prospect does at each step.
Instead of always moving forward in a straight line, smart campaigns let you build logic like:
If a prospect accepts your connection request, then send a message.
If a prospect declines, send an email instead.
This creates a flexible approach where your next step changes based on prospect behavior.
Why Teams Use Smart Campaigns
Smart campaigns help you:
Follow up in a way that matches the prospect’s actions.
Reduce wasted steps that do not apply.
Improve relevance without manually checking every prospect.
🎓 Note: Smart campaigns are useful when you want more control over what happens next, based on LinkedIn or email outcomes.
Magic Campaigns
Magic campaigns use AI to help you create campaigns faster.
Instead of building every step manually, you provide a short prompt describing your objective, and Interceptly generates the campaign structure for you.
What You Can Generate With Magic Campaigns
Magic campaigns can be created as:
LinkedIn-only campaigns.
Email-only campaigns.
Combined LinkedIn + email campaigns.
AI Credits
Magic campaigns use AI credits.
🚨 Caution: If you run out of AI credits, you may not be able to generate new magic campaigns until credits are available again.
Best Practices
Use simple campaigns when you want a consistent outreach flow that is easy to repeat.
Use smart campaigns to deliver different follow-ups based on prospect actions.
Use magic campaigns when you want a fast starting point, then edit the campaign to match your offer and audience.
Keep your first campaign short, then expand once you see what gets replies.
💡 Tip: The best campaign type is the one you can run consistently. Start simple, then add complexity only when you need it.
FAQ
Q: What campaign types do I have access to?
A: Most users can create simple and smart campaigns, and AI package users can also create magic campaigns.
Q: Can simple campaigns include LinkedIn and email together?
A: Yes, simple campaigns can include LinkedIn actions and email steps in the same sequence.
Q: When should I use a smart campaign instead of a simple campaign?
A: Use a smart campaign when you want your next step to change based on what the prospect does, like accepting a connection request or replying.
Q: Do magic campaigns use AI credits?
A: Yes, generating a magic campaign uses AI credits, and availability depends on your plan.
🚀 Success! You're now a campaign pro! What are you waiting for...let's get started!