A study from HubSpot shows that LinkedIn is 277% more effective for lead generation than other social networks, and 43% of all marketers get customers from LinkedIn.
Interceptly is here to help you generate leads and customers from LinkedIn by optimizing your LinkedIn profile.
👇 Click the image to grab your copy of 10-Steps to LinkedIn Profile Perfection
Step 1: Banner Image
Your banner image is the prime ‘real estate’ on your profile. Treat your LinkedIn profile like the Homepage of your website
Make sure your banner image communicates the main problems you’re solving or your main USP’s
💡Tip: Add content to the center of your banner, and don’t forget your profile photo can obscure content placed on the left
The banner size should be 1584 x 396 pixels
Step 2: Profile Photo
Your face photo should take up at least 70% of the frame
Make sure it is a current photo and that you are the only person in the photo
Dress to the expectations of your desired audience
Have a light (grey or white) and plain background
💡 Optimised photos receive 14x more connection requests. Use this website to optimize yours
Step 3: Contact Details
Personalize your LinkedIn URL and add in to your company website
Add your “professional” email (the one you’d like leads to contact you on) and Twitter handle via settings
Add in your Birthday; this way, you’re guaranteed to show up in all of your contact notifications at least once a year!
💡 Read this Help Article for guidance on how to change your public URL
Step 4: Headline
Use all of the headlines and describe the problems you solve
Use an emoji to draw attention and separate content with a dash (-) or line (|)
Add in any awards or accomplishments to the headline
Don’t simply add your job role - this is prime LinkedIn real-estate
Step 5: About
Use all of the About (2,600 character limit) and write in a narrative format.
Include a clear mission statement and inject personality and SEO-friendly industry keywords
End with a clear CTA and use an emoji to draw attention
💡 Treat this like you’d treat a landing page for your business
Step 6: Current & Past Experience
Write in a narrative format, and don’t include every position you’ve ever had (no lemonade stands)
Your current position should contain the most information focusing on the problems you solve. Don’t forget meeting links
Previous positions can be one-line and bullet points of key problems/solutions/achievements
Only add in 4 - 5 previous positions. Remember, it’s not a CV
Step 7: Education & Interests
Keep this up to date and link to your college or University only
Follow pages and influencers who genuinely interest you and show that you are passionate about your area of expertise
💡 Join relevant groups where your prospects are likely to hang out. You can add group members to Outreach campaigns using Interceptly.
Step 8: Skills & Endorsements
Make sure your top 3 skills are the ones you want people to endorse (you can control your top 3)
Securing endorsements for skills adds credibility to your LinkedIn profile
💡You can use Interceptly to automatically endorse your prospect's skills, receiving loads of endorsement back and initiating conversations with relevant prospects
Step 9: Recommendations
Ask for recommendations and give recommendations to your peers, this way, you’ll receive them back
Aim for at least three positive recommendations from previous employers, associates, or peers
💡 If you are struggling with a recommendation, make it easy by emailing or messaging them the suggested content
Step 10: Featured Section
Make sure you have a ‘Featured’ section on your profile
Link to your Calendar software and meeting link (such as Calendly) first, followed by any webinars or relevant articles
💡 Make sure any URLs you link to in the featured section have featured images so it displays a branded image and not a grey screen