LeadIntercept™ finds potential buyers who are already building new LinkedIn relationships with your competitors, then turns those moments into ready-to-contact leads for your outbound campaigns.
Instead of relying on cold search lists, you work from live intent data. In many cases, campaigns using LeadIntercept™ data see up to 100% improvement in key outbound performance metrics compared with campaigns built on standard search alone.
🚀 Fancy a Demo? Book a LeadIntercept™ demo here to see how it can transform your outbound results
How LeadIntercept™ works
Tracking competitor engagement
LeadIntercept™ tracks your chosen competitor companies and identifies when potential buyers in your Ideal Customer Profile (ICP) start new LinkedIn relationships with key people at those competitors.
When this happens, LeadIntercept™ creates a signal that includes:
Name of the potential buyer
Job title and seniority
Buyer company and company size
Buyer industry
Personal LinkedIn URL
Company LinkedIn URL
Email, where available
The competitor company they engaged with
Competitor industry
Competitor company LinkedIn URL
Date the signal was generated
You receive a steady flow of these signals in your portal, ready to review and convert into leads.
Signals vs leads
LeadIntercept™ separates signals from leads so you stay in control.
A signal is a new intent event. It shows that a potential buyer has initiated a new relationship on LinkedIn with a key person at one of your tracked competitors. It is not yet in any of your campaigns and is ready for your assessment.
A lead is a signal added to a campaign, either automatically or as part of your workflow. Once added, the contact is added to your chosen outreach sequence in Interceptly or your platform of choice.
Simple view:
Signal = new intent to review
Lead = signal added to a live campaign
Why LeadIntercept™ outperforms standard search lists
Traditional prospecting starts with filters and keywords, then hopes some of the list is ready to talk. LeadIntercept™ starts with real competitive engagement.
Teams using LeadIntercept™ data typically see:
Higher reply rates
More meetings booked
Better use of SDR time
Across multiple campaigns, we see up to 100% improvement in key outbound performance metrics when campaigns are built on LeadIntercept™ signals rather than standard search lists alone.
You spend less time chasing cold contacts and more time speaking with buyers who are already active in your category.
LeadIntercept™ vs. Other Intent Data Providers
Most buyer intent data is:
Aggregated at the company level
Based on indirect signals, such as content views or ad clicks
Often limited to static reports or broad “account is in market” flags
LeadIntercept™ works differently:
Signals are captured at the prospect level, not just the account
Each record points to a named contact who is building new LinkedIn relationships with your competitors
You can reach people through channels where they are already active and responsive
This creates practical advantages:
Higher precision
You contact specific people with current intent, not generic accounts.Stronger timing
You time your outreach to real activity, not vague interest scores.Customer retention use cases
If an existing customer appears in your signals, your team can reach out, understand what they are exploring, and act early to reduce churn.
In short, LeadIntercept™ gives you buyer intent data that is close to the conversation so you can perfectly time your outreach.
Competitor selection and data quality
LeadIntercept™ works best with competitors that can generate consistent signals.
Good competitors usually:
Have 20 or more LinkedIn profiles under the company
Show regular posting and engagement on LinkedIn
Have well-optimized profiles with photos and clear roles
During onboarding, our team validates your competitor list, so tracking focuses on companies that are active enough to feed your pipeline.
ICP filters and targeting
LeadIntercept™ applies filters so signals match your ICP. We do this as standard, using your application.
Filters we use:
Company size
To focus on segments such as SMB, mid-market, or enterprise.Country
To align with your sales territories and language coverage.
Setup, training, and support
Getting started is straightforward:
You complete a LeadIntercept™ application with your ICP, competitor list, and target regions.
Our team handles validation and configuration, which usually takes 14 to 21 days.
Your Success Manager confirms your go-live date, and you start receiving signals.
Support includes:
Guided onboarding and review of your early signals
Live Chat on the platform
Help Center articles and FAQs
If you need help using your signals, converting them into leads, or aligning them with your outbound campaigns, you can contact the team in Live Chat or through your Success Manager.
LeadIntercept™ gives you a constant stream of in-market prospects identified by their new LinkedIn relationships with your competitors, and turns those moments into structured outbound leads.
It shifts your team from cold, static lists to targeted, intent-led pipeline growth.
🚀 Fancy a Demo? Book a LeadIntercept™ demo here to see how it can transform your outbound results