As a Revenue Growth Partner, you set your own prices. Interceptly charges you a fixed monthly partner fee plus a per-client licence fee. Everything above that is your revenue. This article covers how to structure your pricing, what margins to target, and what your earnings look like at different client volumes.
💡 Tip: The service you're selling is fully managed lead generation. Interceptly writes the campaigns, sources the data, builds the sequences, and runs the delivery under your brand. You are not reselling software — you are selling an outsourced revenue team. Price it accordingly.
Your Costs as a Partner
Your two costs are a fixed monthly partner fee and a per-client licence fee that varies by package.
Cost | Amount | Notes |
Partner fee | $500/month | Fixed. Covers platform access, branded assets, support, and your Success Manager. |
Pipeline Builder Advanced licence | $995/account/month | Minimum 2 accounts. 3-month minimum per licence. |
Pipeline Builder Core licence | $595/account/month | Minimum 1 account. 3-month minimum per licence. |
Engage Intercept licence | $395/account/month | Minimum 1 account. 3-month minimum per licence. |
Each client licence carries its own 3-month minimum term, independent of your partner agreement.
Suggested Retail Pricing
To achieve approximately 70% gross margin on your client fees, the table below shows suggested retail prices per package. These figures end on a natural price point and account for your licence cost only — not your partner fee, which is a fixed overhead recovered across your client base.
Package | Your licence cost | Suggested client price | Your gross margin |
Pipeline Builder Advanced | $995/month | $3,295/month | ~70% |
Pipeline Builder Core | $595/month | $1,995/month | ~70% |
Engage Intercept | $395/month | $1,295/month | ~70% |
💡 Tip: These are starting points. Some partners charge a premium by positioning the service as a retained outsourced team rather than a monthly subscription. Your market, your niche, and your brand all affect what you can charge. Adjust up if your positioning supports it.
Revenue Examples
The examples below show your estimated monthly profit at different client volumes, using the suggested retail prices above. The partner fee ($500/month) is deducted as a fixed overhead in each scenario.
Example 1: Starting out (2 clients, Pipeline Builder Core)
Item | Monthly |
Client revenue (2 × $1,995) | $3,990 |
Licence cost (2 × $595) | -$1,190 |
Partner fee | -$500 |
Monthly profit | $2,300 |
Annual profit | $27,600 |
Example 2: Growing (3 × Pipeline Builder Core + 2 × Pipeline Builder Advanced)
Item | Monthly |
Client revenue (3 × $1,995 + 2 × $3,295) | $12,575 |
Licence cost (3 × $595 + 2 × $995) | -$3,775 |
Partner fee | -$500 |
Monthly profit | $8,300 |
Annual profit | $99,600 |
Example 3: Scaled (10 clients, Pipeline Builder Core)
Item | Monthly |
Client revenue (10 × $1,995) | $19,950 |
Licence cost (10 × $595) | -$5,950 |
Partner fee | -$500 |
Monthly profit | $13,500 |
Annual profit | $162,000 |
💡 Tip: The partner fee has less impact as your client base grows. With 10 clients, it represents less than 3% of total costs. Prioritise winning your first two clients to cover the fixed overhead quickly.
What You're Selling Justifies a Premium Price
The Revenue Growth Partnership is not a software resale arrangement. When a client signs up, Interceptly's team handles everything on your behalf.
Campaign strategy, copywriting, and sequence build are done for you.
ICP-verified prospect data is sourced and enriched to your client's brief.
Email infrastructure is configured and warmed up.
Campaigns are launched within 14 business days.
Weekly performance reporting is delivered via Live Chat.
Your client is getting a fully managed outsourced lead generation team running under your brand. The equivalent cost of building this in-house — hiring a strategist, copywriter, data analyst, and campaign manager — would far exceed your suggested retail price. Position the value accordingly.
🚨 Important: Do not price against DIY outreach tools or cheap automation software. That is not what you are selling. You are selling execution, expertise, and results — not access to a dashboard.
FAQs
Q: Can I charge more than the suggested prices?
A: Yes. The suggested prices are a guide to achieving approximately 70% gross margin. Many partners charge more, particularly when positioning the service as a retained outsourced team or targeting higher-value market segments. You have full control over your pricing.
Q: Can I charge less than the suggested prices?
A: You can, but it will reduce your margin. Undercutting the suggested prices to win price-sensitive clients is rarely a good long-term strategy given the managed service model. If a prospect is comparing your service to cheap automation tools, the issue is positioning, not price.
Q: Do I pay the licence fee before my client pays me?
A: Yes. Licence fees are billed to you by Interceptly monthly, independent of your own client billing cycle. Structure your client agreements so you collect payment before or in line with your licence costs.
Q: What is the minimum number of clients I need to cover my costs?
A: At the suggested Pipeline Builder Core price of $1,995/month, you need 1 client to cover your $500 partner fee with margin to spare. Two clients generating $3,990/month covers the partner fee and two licences ($1,190) with $2,300 in profit.
🚀 Success! Your branded sales deck, case studies, and product specs are ready in your partner assets. Use them to confidently present the value of the service to prospective clients.